HOW IT'S ALL STARTED
It all began when our founder, Alex, started his fitness journey. He didn’t know what protein supplements would be good for him and the brands that would fit him. However, coming from a Food and Science Tech background, he knew whey protein would be significant in building muscle.
As Alex looked around the market, he realised that a lot of brands had filler ingredients or did not reveal their formula blends. This made no sense to him as he believes you should always know what you’re putting into your body.
Alex joined a dairy company whereby he get to access vast knowledge about dairy protein, their types and functionality. He came upon pure whey protein and realised that it was different from the typical whey protein from brands in the market because it is clean, with no fillers.
With low carbohydrate content, pure whey protein is really effective in building lean muscle without building stomach fat as well.
And so came about the idea for Purefit, a source of authentic pure whey protein without any filler ingredients for fitness enthusiasts and the body conscious as well.
WHY ARE WE DIFFERENT?
As part of our commitment to our Purefit community, we tolerate #nobullshit in our whey protein. This means we do not add inferior filler ingredients such as Arginine, Glycine etc in our whey protein just to boost the content. You will get what you paid for which is pure premium grade whey protein powder from New Zealand.
WHY CAN WE OFFER PREMIUM GRADE PROTEIN AT AN AFFORDABLE PRICE?
Simple. We have cut off the supply chain channel to reduce production costs and have no physical stores. All those savings are then passed on to you.